I was commissioned by BMW to photograph brand ambassador and model Vick Trillion during Art Frieze in New York City. Vick brought a ton of vibe and energy which is exactly what I was wanting!
I knew that shooting a large object like a car would distort if I used a wide angle lens so I chose locations that would give me space to place the car and to setup my shots with a focal length of between 50-85mm. There was one location where I had to compromise and shoot on a 16mm lens. I’m glad I had that lens with me because otherwise the shot wouldn’t have happened.
This was my first time using the Fuji XT-3 in a professional environment and it didn’t let me down! Having a camera with eye-detection is now a must for me. The flip out touch screen proved to be very valuable when it came to shooting lower to the ground and when on a tripod.
The majority of the images were taken on either the Fuji XF 23mm F2 or the Fuji XF 35mm F2. The exception was the Fuji XF 16mm F1.4 which I don’t think I will use again. It seemed to have a very soft sharpness and was slow to focus.
I had a great time working with BMW and Vick Trillion to create these fun images. I would like to thank my two photo assistants, Michel Nafziger and Ashten Weniger. It is always a pleasure to work with them both.
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Photographer, Retoucher - Joel Alexander
Photo Assistant - Michel Nafziger
Photo Assistant / BTS - Ashten Weniger
Model, Brand Ambassador - Vick Trillion
Client - BMW