JOEL ALEXANDER

BMW x Art Frieze NYC 2019

I was commissioned by BMW to photograph brand ambassador and model Vick Trillion during Art Frieze in New York City. Vick brought a ton of vibe and energy which is exactly what I was wanting!

Vick Trillion with the BMW i8. Photo by Joel Alexander.

BMW i8. Photo by Joel Alexander.

BMW i8. Photo by Joel Alexander.

Vick Trillion with the BMW i8. Photo by Joel Alexander.

Vick Trillion with the BMW i8. Photo by Joel Alexander.

Vick Trillion with the BMW i8. Photo by Joel Alexander.

BMW i8. Photo by Joel Alexander.

Vick Trillion with the BMW i8. Photo by Joel Alexander.

Vick Trillion with the BMW i8. Photo by Joel Alexander.

Vick Trillion with the BMW i8. Photo by Joel Alexander.

I knew that shooting a large object like a car would distort if I used a wide angle lens so I chose locations that would give me space to place the car and to setup my shots with a focal length of between 50-85mm. There was one location where I had to compromise and shoot on a 16mm lens. I’m glad I had that lens with me because otherwise the shot wouldn’t have happened. 


Art Frieze NYC - BMW X7. Photo by Joel Alexander.

Art Frieze NYC - BMW X7. Photo by Joel Alexander.

Art Frieze NYC - BMW X7. Photo by Joel Alexander.

Art Frieze NYC - BMW X7. Photo by Joel Alexander.

Art Frieze NYC - BMW X7. Photo by Joel Alexander.

This was my first time using the Fuji XT-3 in a professional environment and it didn’t let me down! Having a camera with eye-detection is now a must for me. The flip out touch screen proved to be very valuable when it came to shooting lower to the ground and when on a tripod.
The majority of the images were taken on either the Fuji XF 23mm F2 or the Fuji XF 35mm F2. The exception was the Fuji XF 16mm F1.4 which I don’t think I will use again. It seemed to have a very soft sharpness and was slow to focus.

BTS photo by Ashten Weniger.

BTS photo by Ashten Weniger.

BTS photo by Ashten Weniger.

BTS photo by Ashten Weniger.

BTS photo by Ashten Weniger.

BTS wrap photo by Ashten Weniger.

I had a great time working with BMW and Vick Trillion to create these fun images. I would like to thank my two photo assistants, Michel Nafziger and Ashten Weniger. It is always a pleasure to work with them both. 

Use my LensRentals promo code: HAHAJOEL to save 15% off of your order! 

Credits: 
Photographer, Retoucher - Joel Alexander
Photo Assistant - Michel Nafziger
Photo Assistant / BTS - Ashten Weniger
Model, Brand Ambassador - Vick Trillion
Client - BMW

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